Gemperles is an established online jewelry brand that specializes in high-quality pearls (Akoya, Tahitian, South Sea), diamonds, and gemstones. Founded in 2006, headquartered in Paris, France. Operates an online-only model, selling directly from the source and ocuses on certified authenticity and luxury quality at competitive prices.

Main Objective: Revamp the Blog List Page without remove existing content

My approach began by identifying and prioritizing the content we needed to retain. I then restructured the Information Architecture (IA) to ensure the blog content remained clear and accessible, while closely collaborating with stakeholders with his refrence to align on how the content should be presented.

Result: the CEO (stakeholder) is so delight with the new Blog List Page revamp. Click here for live website.