910 (Nineten), one of Indonesia’s leading running‑shoe brands under the Wijaya Arta Mandiri Group, challenged us (me and my senior designer) to rethink their app’s first energy impression and polish of a Nike app UI style splash and onboarding flow, but with a distinctly human touch that would resonate with local runners.
Disclaimer: All assets and work belong to SIRCLO and 910 as the client.
As the senior design assistant, I was responsible for crafting both the splash screen and the full onboarding sequence. From February through the middle of April, I collaborated closely with the Project manager to create breathing prototype.
Results
When we presented the prototype, the 910 team’s eyes lit up. PM and Client loved how the app now spoke directly to user (local runners), yet approachable in tone. The biggest challenges had been matching Nike’s sporty typography; we ended up with a mix typeface to achieve the perfect balance of weight and speed of works.
A full deep‑dive case study on this splash and onboarding redesign is coming soon. From complete with entire process research layout, animation, typhography, wireframes, and high-fidelity. Stay tuned!